Isentia vs Muck Rack
Isentia
isentia.comMuck Rack
muckrack.comSide by side
| Figure | Isentia | Muck Rack |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 0 | 3 |
| Spec score · Media Monitoring Software | 7.6 (#6) | 7.7 (#5) |
| Spec score · PR Software | 7.7 (#7) | 7.7 (#8) |
| Spec score · Social Media Listening Software | 7.8 (#30) | 8.0 (#22) |
| Alert channels | push notifications | email,Slack |
| Founded | 1982 | 2009 |
| Integrations | The Isentia app supports sharing media items using a phone’s native sharing functionality. | The maker's integrations help collection lists email integration and Slack integration; pricing also lists alerts via email and Slack and Google Analytics integration. |
| News monitoring | Yes | Yes |
| Reporting | Users can turn analytics dashboards into interactive, branded reports and share them as a weblink or PDF. | Reporting tools generate shareable reports and dashboards with measures including reach, sentiment, and share of voice. |
| Security | Isentia announced that its platform was included in Pulsar Group’s ISO/IEC 27001:2022 certification. | Muck Rack states that it is SOC 2 certified and describes access controls, encryption, monitoring, incident response, continuous testing, independent audits, and third-party assessments. |
| Sentiment analysis | Yes | Yes |
| Social network coverage | Facebook,Twitter,YouTube,Instagram,Tumblr,Reddit | X,Facebook,Instagram,YouTube,TikTok,LinkedIn |
| Support | Isentia says customers receive a local, dedicated account management team, and its support page lists [email protected] and a free online help site. | The pricing page lists self-led onboarding and pooled customer success for Starter, with instructor-led onboarding and named customer success for Standard and Premier. |
| Web monitoring | Yes | Yes |
Plans
Muck Rack
- StarterPriced on request
- StandardPriced on request
- PremierPriced on request
In their own words
Isentia
Isentia is a media intelligence platform that monitors and analyzes print, broadcast, online and social media coverage. It tracks brand mentions across more than 6,000,000 data sources, according to the company, and covers Facebook, Twitter, YouTube, Instagram, Tumblr and Reddit. Users can organize topics, sort and filter coverage, and receive real-time push notifications. Sentiment analysis helps assess coverage, while configurable dashboards let teams select charts and metrics for campaign, crisis, tracking or monthly reports. Dashboards can be turned into interactive branded reports shared by weblink or PDF. Connect provides a media database with more than 50,000 Asia-Pacific contacts and tools for distributing releases to selected journalists. The mobile app offers customizable content feeds, notification options, item sharing and an embedded radio and TV player. Lumina is described as an AI suite for PR and communications; Lumina AI View tracks sources cited by models such as Gemini, ChatGPT and Claude when discussing an organization. Isentia is available on web, iOS and Android. Pricing is paid and available on request.