Journey Insight by Alterian vs Zendesk Guide
Journey Insight by Alterian
alterian.com
Zendesk Guide
zendesk.comSide by side
| Figure | Journey Insight by Alterian | Zendesk Guide |
|---|---|---|
| Price from | $249/mo | $19/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 4 | 10 |
| Spec score · Customer Journey Analytics Software | 7.9 (#11) | 8.4 (#7) |
| Audience | Alterian describes Journey Insight as built for mid-market and enterprise teams seeking customer, competitor, and market insights. | both |
| Headquarters | Denver, Colorado, United States | San Francisco, California, United States |
| Integrations | Journey Insight MCP connects market and competitor intelligence to Claude, ChatGPT, and other MCP-compatible tools, subject to account plan limits. | Zendesk Marketplace lists more than 1,200 apps, connectors, themes and partners. |
Plans
Journey Insight by Alterian
- Free PlanFree
- Professional Plan$249 a month
- Premium Plan$2,500 a month
- Enterprise PlanPriced on request
Zendesk Guide
- Suite Team$55 a month
- Suite Professional$115 a month
- Suite Enterprise + CopilotPrice not published
- Support Team$19 a month
- Copilot add-on$50 a month
- Workforce Engagement Bundle add-on$50 a month
- Suite Team$55 a month
- Contact Center add-on$83 a month
- Suite Professional$115 a month
- Suite Enterprise + CopilotPriced on request
In their own words
Journey Insight by Alterian
Journey Insight by Alterian analyzes anonymized customer journey data drawn from millions of users and billions of browsing events across the open web. It maps activity before, during, and after a visit, including search, comparisons, referrals, and competitor activity. Reports cover web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research; availability depends on the plan. Insight Copilot provides conversational AI analysis, with daily usage limits that vary by plan. Its MCP connector links market and competitor intelligence to Claude, ChatGPT, and other compatible tools, subject to account limits. The connector is read-only: it cannot access raw panel-level data, create custom visualizations, or take actions inside Journey Insight. Users can download visualizations, supporting data, and AI answers as images or text. The web service has a free plan with no expiry or credit-card requirement and requires no setup, integrations, or IT support. Paid access starts at $249 per month; there is no time-limited free trial. Alterian is headquartered in Denver, Colorado.
Zendesk Guide
Zendesk Guide has no write-up on Specifiction yet; its figures are above.