Keepface Employee Advocacy vs Sprout Social

Keepface Employee Advocacy gives marketing teams a way to organize employee sharing of company content and see how that activity performs. Teams can publish ready-to-share posts or register a live post by link, choose employee groups, and send notifications by email, WhatsApp, or Telegram. Employees connect their own LinkedIn, X, Facebook, Instagram, TikTok, or YouTube accounts to share. The management panel reports by employee, department, and channel, including Earned Media Value per post and comment insights. Configurable scores, leaderboards, badges, levels, and prizes provide participation features, with periods set weekly, monthly, quarterly, or yearly. BambooHR, Personio, and Workday support automatic daily roster sync; other HR systems can use CSV import. The web product has a free plan with 3 active posts and 5 employee seats; paid plans start at $78/mo. Keepface says employee data is not sold and that offboarded records are purged after a configured retention period.

Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.