Kit vs MailerLite

Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.

MailerLite is an email marketing service for creating campaigns and managing audiences. Its tools include email automation, audience segmentation, landing pages, A/B testing, signup forms and digital products or bookings. The Free plan costs nothing and supports up to 250 subscribers and 2,500 monthly emails, with three automations, one website, one landing page and two user seats. Comfort costs $12 a month at the lowest listed tier, with 500 subscribers, three user seats and 50 automations. Power costs $25 a month and includes unlimited monthly emails, user seats, automations and landing pages.

Premium features are available in a free 14-day trial without a credit card. MailerLite lists more than 100 integrations, including Claude, WordPress, Canva, Zapier, Shopify and WooCommerce, and offers an iPad subscribe app. AI features include writing assistance, landing-page building, A/B testing and smart sending; its MCP Server lets Claude and ChatGPT manage email marketing. The company says it is ISO 27001 certified and GDPR compliant. Support includes a knowledge base, webinars, email, live chat and priority support.