Kit vs Sendlane
Kit
kit.com
Sendlane
sendlane.comSide by side
| Figure | Kit | Sendlane |
|---|---|---|
| Price from | $32.50/mo | $100/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 2 |
| Spec score · Email marketing tools | 9.2 (#7) | 8.8 (#22) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.3 (#69) |
| Spec score · AI Email Marketing Software | 8.8 (#6) | 8.2 (#13) |
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. |
| Company legal name | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. | Crunchbase lists the legal name as SENDLANE, INC. |
| Email marketing | The product supports creator-focused email campaigns for marketing products and services. | Plans include campaigns and newsletters, visual drag-and-drop and HTML email builders, templates, and multivariate testing. |
| Free plan | Yes | No |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. |
| Praise: ease of use | TrustRadius reviewers repeatedly praise Kit's simple interface for forms, automations and list management. | G2's review summary says users praise ease of use and the ability to set up campaigns quickly. |
| Security | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. | Sendlane requires users to send from verified sending subdomains with authenticated sender profiles, using SPF, DKIM, and DMARC verification. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | Sendlane says support is available 24/7 by live chat and email and that trial users can access support and the knowledge base. |
| What it does | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. | Sendlane describes its product as an email and SMS marketing platform with reviews and forms for merchants. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.