Knock CRM vs LOFT

Knock CRM is a centralized front-office platform for multifamily leasing, marketing and operations teams. It brings prospect communications together across SMS, email, Facebook Messenger, chatbot, live chat and phone. Knock Now lets prospective renters schedule tours themselves, while Knockbot can handle tour scheduling, pricing and availability questions, and common leasing queries around the clock. Teams can automate follow-up emails and texts, consolidate daily leasing tasks in a dashboard, and see a prospect’s visits and leases across a portfolio. Marketing attribution uses dynamic number insertion, UTM tracking and multi-touch reporting to examine lead sources and prospect journeys. The platform also includes centralized referrals and browser-based calling. Its partner directory lists integrations with property management systems including AMSI, Yardi, ResMan, RealPage, Entrata and MRI. Knock lists API, iOS and web platforms; its iOS companion includes messaging, engagement scores, walk-in greetings, quotes and an appointment calendar. Pricing is on request.

LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.