Kochava vs Lotame TV DMP
Kochava
kochava.comLotame TV DMP
lotame.comSide by side
| Figure | Kochava | Lotame TV DMP |
|---|---|---|
| Price from | $500/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 1 |
| Spec score · Ad Tech Software | 9.1 (#2) | 7.5 (#6) |
| Founded | 2011 | Lotame’s company history says it was founded in Maryland in 2006. |
| Headquarters | 201 Church Street, Sandpoint, Idaho 83864, United States | Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. |
| Security certification | Kochava’s contractual security terms state that it is ISO/IEC 27001 certified and audited by a qualified third party. | Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party. |
Plans
Kochava
- Free App AnalyticsFree
- Foundation$500 a month
- Foundation$500 a month
- Enterprise$2,000 a month
- Enterprise$2,000 a month
- Free App Analytics®Price not published
In their own words
Kochava
Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.
The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].