KPI Mystery Shopping Platform vs PRISM Mystery Shopping Platform

KPI Mystery Shopping Platform measures customer experience through mystery shopping and observation audits built around standards each client defines. It covers online or email checks, phone enquiries, and in-person visits for customer-facing businesses in Australia, New Zealand, and selected South East Asian areas. Reports combine weighted checkpoint scores, section commentary, cross-section threads, and photos or receipts marked with date, time, and location. Configurable dashboards present graphics, numeric summaries, and feedback measures. Analysis and location reports can be exported to spreadsheets or PDF, with CSV and PDF also listed. Reports are quality-reviewed and typically reach the dashboard 48 to 72 hours after a visit. KPI builds surveys using its question library, bespoke questions, KPIs, hierarchy, and access requirements. Permissions can be tiered by role down to individual users. The web service has no free plan; pricing is on request, with listed assessment prices.

PRISM Mystery Shopping Platform supports internal and vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit shop data through the integrated iSecretShop mobile app or by computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with more than 150 demographic data points, custom demographic fields, and multi-language and currency support. Forms can use varied question logic, while fraud checks look for suspicious patterns and examine image metadata. The dashboard combines mystery shopping with channels such as internal audits, price audits, surveys, polling, and online reputation management. It offers custom views, comparative filters, benchmarking, hierarchical access controls, and unlimited authorized users without per-user fees. Scheduled reports can be sent by API, FTP, sFTP, or email. A Team Action Module can trigger plans when field defects are found. The platform is available on Android, iOS, web, and API. Pricing is on request.