Lasso vs PostTap
Lasso
getlasso.coPostTap
posttap.comSide by side
| Figure | Lasso | PostTap |
|---|---|---|
| Price from | $2.42/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 9 | 2 |
| Spec score · Affiliate Link Management Software | 8.9 (#3) | 8.3 (#6) |
| Analytics | Analytics track clicks and performance across a site or YouTube channel, and the help page identifies analytics as a paid-plan feature. | The product provides real-time link-performance monitoring and identifies high-performing content. |
| Company size | LinkedIn lists Lasso as privately held with 2–10 employees. | Inc. classifies Button as a medium company with 50–99 employees. |
| Public API | The hosted API exposes product data, marketplace products, link management, link status and click reports; Studio tokens are limited to 2,000 requests per day. | Button documents server-to-server Offers, Billing, and Links APIs for publishers, including attributed deep-link generation. |
| Security | Lasso Analytics says it takes reasonable steps to protect personal information against loss, misuse, unauthorized access, disclosure, alteration, and destruction. | Button says it uses firewalls, SSL/TLS encryption, and physical access controls to safeguard information. |
| Support | The pricing page lists AI and human support for Creator and Pro and priority support for Studio; Free lists AI and support documentation. | PostTap's help center provides a collection of 17 featured FAQ articles. |
| What it does | Lasso is an affiliate-marketing toolkit for managing, displaying, localizing and tracking monetized links. | PostTap is a cloud service that creates Amazon affiliate shortlinks, routes users to the Amazon app or web, and helps creators improve conversion revenue. |
Plans
Lasso
- FreeFree
- FreeFree
- Creator$19 a month
- Pro$29 a month
- Pro$29 a year
- Studio$59 a year
- Studio$59 a month
- Creator$190 a year
- EnterprisePriced on request
In their own words
Lasso
Lasso is a suite of affiliate marketing tools for managing monetized links on WordPress sites. Its dashboard imports, organizes, and manages product and affiliate links, with link-health alerts and opportunities to improve monetization. Links can be displayed as product boxes, buttons, lists, grids, and comparison layouts. It supports Amazon and non-Amazon affiliate links. The Opportunities feature identifies product mentions without links, along with links that are missing, broken, outdated, or could be improved. Analytics track clicks and performance across a site or YouTube channel, but are available on paid plans. The free plan covers one property, single-product displays, Amazon images using the customer's API, and a simple link dashboard; it excludes broken-link alerts, analytics, international localization, team support, and API access. Creator is billed annually at $190.00 USD, Pro at $289.00 USD, and Studio at $549.00 USD. The company says Amazon product images and details are updated every 24 hours in line with Amazon's terms. The help center lists compatibility or guides for tools including page builders, recipe plugins, GeniusLink, and AI connections.
PostTap
PostTap for Creators helps creators organize Amazon links and content to support revenue from Amazon Associates. Users can discover products, create links, and customize shortlinks for Amazon products. A link opens in the Amazon app if installed; otherwise it redirects to the destination on the web. On desktop, PostTap detects browsing and sends visitors directly to Amazon. The Reports tab displays link click data, while PostTap directs users to Amazon Associates for more in-depth analytics. Links can be used on Instagram, Facebook, YouTube, Pinterest, WhatsApp, Messenger, LinkedIn, and TikTok. Users can enter any Amazon link created properly with Amazon linking tools, and PostTap shortlinks do not expire. The cloud-based service is available on Android, iOS, and the web, with no installation or technical development required to get started. The Free plan is listed at free, with no fee to creators at this time; other pricing is available on request. PostTap is a product by Button, Inc. Button says it uses firewalls, SSL/TLS encryption, and physical access controls to safeguard information.