Lative vs Salesforce Sales Cloud

Lative is a web-based go-to-market planning and decision intelligence platform for CROs, RevOps teams and Finance teams. Its Planning module uses live capacity models for short- and long-term plans and what-if scenarios. Teams can track quota attainment, pipeline health and coverage against plan, along with revenue per rep, ramp times, tenure performance and pipeline contribution across dimensions including team, territory, product, individual, segment and opportunity type. Marketing Intelligence connects campaigns, attribution signals and pipeline interactions to revenue. The product page says Agentic AI generates executive summaries from go-to-market data. Lative supports 150+ data sources, including native Salesforce Sales Cloud and HubSpot connections and connections to HRIS, finance platforms and data warehouses such as Snowflake. Starter is $5,000 a year for up to 20 quota-bearing reps; Growth is $10,000 a year for 21 to 150 reps. Enterprise is custom priced for organizations with 151 or more reps. Pricing is on request, there is no free plan, and the free trial through Salesforce AppExchange is available only to Salesforce.com customers.

Salesforce Sales Cloud is a CRM for managing sales activity through a browser extension and mobile app. It can automatically sync emails, events, and contacts, and provides a consolidated pipeline view with charts, AI help, and deal insights. Listed capabilities also include AI agents across deal stages, lead research and qualification, automated follow-up, contact enrichment, and tools for planning, approvals, and compensation tracking. Starter Suite includes dynamic email marketing and analytics. Teams can share account plans, knowledge, files, and data, and collaborate on opportunities. Salesforce lists full offline mobile functionality. Free Suite costs nothing per user per month. Starter Suite costs $25 a month per user and can be billed monthly or annually; Pro Suite is $100 a month per user, billed annually. Higher listed suites are also billed annually. Several suites list 10GB per organization, with additional per-user storage on higher tiers. Some advanced capabilities are available for purchase rather than included in the free tier; Advanced includes enhanced security, expanded data capacity, and Security Center.