Leadfeeder vs VisiLead
Leadfeeder
leadfeeder.comVisiLead
visilead.coSide by side
| Figure | Leadfeeder | VisiLead |
|---|---|---|
| Price from | €79/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 4 |
| Spec score · Website Visitor Tracking Software | 8.9 (#4) | 7.6 (#19) |
| Company | Leadfeeder’s company page lists Helsinki, Finland among its offices; a company blog states it was founded in 2012. | The privacy policy identifies the entity as VisiLead Inc.; the about page does not state its headquarters or founding date. |
| Product | Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. | VisiLead identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. |
| Security | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. | The privacy policy says VisiLead uses technical and organizational measures to protect personal information, while noting it cannot guarantee absolute security. |
| Support | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. | Starter includes email support, Growth includes priority support, and Scale includes a dedicated account manager. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.
VisiLead
VisiLead is a web tool that identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. Visitor profiles can include company name, industry, size, location, and an intent score based on website behavior. It attributes identified companies to channels such as Google Ads, SEO, social, email, and referrals using UTM and first-touch attribution. Conversion goals can connect signups, demos, and form fills to the channel that drove them. Slack, email, and webhook alerts are listed, along with CSV export. VisiLead says setup uses a single script and takes about two minutes without a developer. Its typical identification rate is stated as 20–30% of B2B traffic, with results varying by traffic and ideal customer profile. The company says it uses publicly available business data to identify companies, while individual identification occurs through consent-based interactions. The Free plan is free and includes 10 credits, one website, and 7-day data history. Starter costs $29 a month and includes 100 monthly credits, one website, and 14-day history. Native CRM integrations for closed-deal revenue attribution are in development.