LeadSimple vs Union
LeadSimple
leadsimple.com
Union
gounion.comSide by side
| Figure | LeadSimple | Union |
|---|---|---|
| Price from | $1.35/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 7 | 1 |
| Spec score · Property Management CRM Software | 8.4 (#9) | 6.7 (#25) |
| CRM | Its property-management CRM captures and routes leads, provides stage playbooks and revenue forecasting, and can trigger owner onboarding when a deal is won. | The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record. |
| Founded | 2013 | 2018 |
| Integrations | The integrations page names AppFolio, Buildium, Rentvine, Propertyware, Rent Manager, and Zapier, and describes syncing property-management data and automating workflows. | Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place. |
| Product | LeadSimple is a web-based platform designed to support and streamline operations for property management businesses. | Union is an AI-powered CRM for multifamily housing that brings marketing, leasing, applications, renewals, and resident revenue onto one renter record. |
| Support | During a subscription term, LeadSimple provides commercially reasonable support under its standard support policies. | Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions. |
Plans
LeadSimple
- Phone + Inbox Core$29 a month
- Phone + Inbox Pro$59 a month
- CRM$99 a month
- Operations$1.35 a month
- Platform$2.99 a month
- Core (Phone + Inbox)$29 a month
- Pro (Phone + Inbox)$59 a month
In their own words
LeadSimple
LeadSimple is a web-based operations platform for residential property management businesses. Its CRM captures and routes leads, offers stage playbooks and revenue forecasting, and can start owner onboarding after a deal is won. Phone + Inbox brings calls, texts, and email together in a shared timeline, with call queues, routing, recording, and missed-call auto-replies. Named integrations include AppFolio, Buildium, Rentvine, Propertyware, Rent Manager, and Zapier for property-data syncing and workflow automation. Account admins can enable REST API access for third-party connections, custom integrations, workflow automation, and programmatic access to account data. Native iOS and Android apps are available, currently geared toward Phone + Inbox users; the web app is mobile optimized. The pricing note lists a $99/mo annual starting point and a 14-day trial, with no free plan. Phone + Inbox Core is $29.00 per month, billed at $35 month-to-month. Platform has a $500 minimum and an annual contract; calling and texting are unlimited within its fair use policy. LeadSimple says its services are not intended to meet HIPAA obligations and it is not a HIPAA Business Associate.
Union
Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.