Lexer Identity Resolution vs Semcasting Identity Graph
Lexer Identity Resolution
lexer.ioSemcasting Identity Graph
semcasting.comSide by side
| Figure | Lexer Identity Resolution | Semcasting Identity Graph |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Identity Resolution Software | 7.1 (#20) | 7.5 (#11) |
| Headquarters | Melbourne, Australia | Semcasting lists its headquarters at 21 High Street, Suite 304, North Andover, Massachusetts 01845. |
| Integrations | Lexer lists native integrations and 500+ Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok. | Semcasting lists integrations including Google Ads, LinkedIn, Meta/Instagram, Pinterest, Reddit, TikTok, LiveRamp, Roku, StackAdapt, and The Trade Desk, and says it has 40+ DSP integrations. |
| Matching | The identity resolution engine uses deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs. | It uses deterministic matching rather than probabilistic modeling to resolve identifiers to a person or household profile. |
| Security and compliance | Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum also describes encryption at rest and in transit, access controls, and security logging. | Semcasting lists SOC 2 Type II certification, CCPA compliance, NAI membership and certification, and participation in the DAA self-regulatory program. |
| Support | Lexer offers implementation options described as self-serve guided, hybrid, or fully managed, and says support can be scoped to customer needs. | Semcasting says its team responds to inquiries within one business day and provides sales contacts for pricing and onboarding. |
Plans
Semcasting Identity Graph
- Custom identity graphPriced on request
In their own words
Lexer Identity Resolution
Lexer Identity Resolution has no write-up on Specifiction yet; its figures are above.
Semcasting Identity Graph
Semcasting Identity Graph has no write-up on Specifiction yet; its figures are above.