Listrak vs Optimove
Listrak
listrak.com
Optimove
optimove.comSide by side
| Figure | Listrak | Optimove |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Personalization Engines | 7.9 (#6) | 7.6 (#10) |
| Spec score · Marketing Automation Software | 8.2 (#40) | 8.0 (#49) |
| Spec score · Customer Journey Orchestration Software | 7.9 (#11) | 7.6 (#20) |
| Spec score · Customer Engagement Software | 7.9 (#8) | 7.6 (#14) |
| Spec score · Campaign Management | 7.9 (#11) | 7.6 (#15) |
| Spec score · Marketing Automation - B2C Software | 7.7 (#11) | 7.4 (#17) |
| Channels | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. | Optimove supports email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms. |
| Company history | Listrak says it was established in 1999. | Optimove says it was founded in 2012 by Pini Yakuel and is headquartered in Tel Aviv. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Headquarters | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. | Tel Aviv, Israel |
| Integrations | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Lead scoring | Yes | Yes |
| Support | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
Plans
In their own words
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.