Listrak vs Salesforce Personalization
Listrak
listrak.comSalesforce Personalization
salesforce.comSide by side
| Figure | Listrak | Salesforce Personalization |
|---|---|---|
| Price from | — | $8,000/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Personalization Engines | 7.9 (#6) | 8.0 (#5) |
| Headquarters | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. | San Francisco, California, United States |
| What it does | Listrak combines customer data, identity resolution, and cross-channel marketing engagement in a platform designed for retailers and ecommerce brands. | Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints. |
Plans
Salesforce Personalization
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
In their own words
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.
Salesforce Personalization
Salesforce Personalization has no write-up on Specifiction yet; its figures are above.