Listrak vs Zeta Marketing Platform
Listrak
listrak.comZeta Marketing Platform
zetaglobal.comSide by side
| Figure | Listrak | Zeta Marketing Platform |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Customer Journey Orchestration Software | 7.9 (#11) | 7.5 (#24) |
| Spec score · Customer Engagement Software | 7.9 (#8) | 7.5 (#17) |
| Spec score · Campaign Management | 7.9 (#11) | 7.5 (#17) |
| Analytics | Reporting includes campaign, journey, mobile, email, deliverability, and revenue performance measurements. | Zeta Intelligence includes an Opportunity Explorer, forecasting engine, generative AI, attribution modelling and advanced reporting. |
| Channels | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. | The platform activates across email, social, connected TV, display, video, mobile, and in-store. |
| Developer access | Developer tools include REST APIs, JavaScript website integrations, webhooks, and developer documentation. | Zeta provides iOS and Android SDKs and REST API references for integrating apps and working with ZMP. |
| Headquarters | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. | New York, NY, United States |
| Integrations | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. | ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences. |
| Security | The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256. | ZMP security options include SAML 2.0 single sign-on, IP whitelisting, and multi-factor authentication. |
| Support | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. | Zeta says ZMP customers receive a dedicated team that can include strategists and data scientists, with strategy, integration, and analytics experts available from day one. |
Plans
In their own words
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.
Zeta Marketing Platform
Zeta Marketing Platform brings paid, owned and earned media together to help marketers acquire, grow and retain customers. It recognises known and anonymous users across devices and maps relationships between customers and their networks. Campaigns can run across email, social, CTV, display, video, mobile and in-store touchpoints, with personalised communications orchestrated through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents to automate processes and analyse data; agents can generate audiences or quality-check campaigns. Its Opportunity Engine responds to natural-language prompts, while Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer. Low-code Data Flows connects data sources and manages workflows. The platform offers iOS and Android SDKs and REST APIs, as well as security options including SAML single sign-on, IP whitelisting and multi-factor authentication. Customers receive a dedicated team, and ZMP Learning Studio offers training and certifications. Pricing is on request; the page invites visitors to request a demo or contact Zeta.