Litmus vs Mailchimp
Litmus
litmus.com
Mailchimp
mailchimp.comSide by side
| Figure | Litmus | Mailchimp |
|---|---|---|
| Price from | $79/mo | $13/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 8.7 (#29) | 9.0 (#10) |
| Spec score · Email Analytics | 8.9 (#2) | 9.1 (#1) |
| Spec score · Email marketing tools | 8.6 (#40) | 9.4 (#2) |
| Analytics | Email Analytics reports engagement details including opens, read time, deletion, glances, skims, and geolocation. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | Litmus offers REST-based APIs for Email Previews and Email Analytics, with access evaluated case by case. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Founded | 2005 | 2001 |
| Free plan | No | Yes |
| Headquarters | Boston, Massachusetts, United States | Atlanta, USA |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Rating on Trustpilot | 2.5 out of 5 from 8 reviews | 2.5 out of 5 from 1,522 reviews |
| Rating on TrustRadius | 8.6 out of 10 from 652 reviews and ratings | 8.4 out of 10 from 2,886 reviews and ratings |
| SDKs | The API documentation lists partner integrations using C#, Visual Basic, PHP, Ruby, Python, Perl, and Java, but does not present an official SDK package. | Official client libraries cover TypeScript, Python, Go, Java, C#, PHP, Ruby, Swift and Rust; mobile SDKs target iOS and Android. |
| Security | The Validity Trust Center lists Litmus security materials including its Security White Paper and SOC 2 Type 2 report. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
| Support | Litmus directs customers to its Help Center and support team for product guidance and assistance. | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. |
| What it does | Litmus is a web-based email development and optimization platform for building, previewing, testing, tracking, and reviewing campaigns. | Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.