Litmus vs Nosto
Litmus
litmus.comNosto
nosto.comSide by side
| Figure | Litmus | Nosto |
|---|---|---|
| Price from | $79/mo | $0.01/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Email Personalization Software | 8.7 (#2) | 8.4 (#5) |
| Acquisition news | Validity announced completion of its Litmus acquisition on April 10, 2025; financial terms were not disclosed. | Nosto announced its acquisition of visual-content platform Stackla on June 2, 2021. |
| Company legal name | Crunchbase lists the legal name as Litmus Software, Inc. | The privacy notice identifies the controller as Nosto Solutions Oy. |
| Founded | 2005 | Nosto states that its journey began in 2013 with founders Jani Luostarinen, Antti Pöyhönen and Juha Valvanne. |
| Headquarters | Boston, Massachusetts, United States | Nosto lists Helsinki, Finland as its headquarters. |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud. |
| Product | Litmus describes itself as an AI-native platform for the email workflow, including building, testing, monitoring, and campaign insights. | Nosto describes itself as an AI-powered Commerce Experience Platform for personalizing customer journeys and improving commerce outcomes. |
| Public API | Litmus documents REST APIs for Email Previews and Email Analytics, including Instant API, Analytics API, and legacy previews functions. | Nosto exposes HTTPS APIs at api.nosto.com using API-key Basic authentication and multiple token types for products, email, apps, omnichannel and settings. |
| Rating on GetApp | 4.6 out of 5 from 53 reviews | 4.0 out of 5 from 4 reviews |
| Rating on Trustpilot | 2.5 out of 5 from 8 reviews | 2.8 out of 5 from 3 reviews |
| Support | Litmus directs customers to its Help Center and support team for product guidance and assistance. | Customers receive Help Center and Huginn access; Professional and Enterprise customers receive priority support and customer-success alignment. |
| What it does | Litmus is a web-based email development and optimization platform for building, previewing, testing, tracking, and reviewing campaigns. | Nosto is a commerce-experience platform that combines customer, product and content intelligence for personalized ecommerce journeys. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
Nosto
- Capterra listed starting price$0.01 a month
- Custom modular planPriced on request
- Modular Nosto packagePriced on request
In their own words
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.