Litmus vs Salesforce Personalization
Litmus
litmus.comSalesforce Personalization
salesforce.comSide by side
| Figure | Litmus | Salesforce Personalization |
|---|---|---|
| Price from | $79/mo | $8,000/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email Personalization Software | 8.7 (#2) | 8.2 (#8) |
| Company legal name | Crunchbase lists the legal name as Litmus Software, Inc. | Salesforce identifies itself as Salesforce, Inc. in its corporate copyright and legal footer. |
| Headquarters | Boston, Massachusetts, United States | San Francisco, California, United States |
| Rating on GetApp | 4.6 out of 5 from 53 reviews | 4.2 out of 5 from 524 reviews for Salesforce Marketing Cloud |
| What it does | Litmus is a web-based email development and optimization platform for building, previewing, testing, tracking, and reviewing campaigns. | Salesforce Personalization uses Data 360 customer profiles and AI to deliver real-time one-to-one experiences across customer touchpoints. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
Salesforce Personalization
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
- Salesforce Personalization$8,000 a month
- Marketing Cloud Personalization+$15,000 a month
In their own words
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.
Salesforce Personalization
Salesforce Personalization has no write-up on Specifiction yet; its figures are above.