Litmus vs TrueSend
Litmus
litmus.comTrueSend
truesend.comSide by side
| Figure | Litmus | TrueSend |
|---|---|---|
| Price from | $79/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Email Marketing Analytics Software | 8.7 (#9) | 6.8 (#43) |
| Spec score · Email Analytics | 8.9 (#2) | 6.7 (#6) |
| Analytics | Email Analytics reports engagement details including opens, read time, deletion, glances, skims, and geolocation. | Reporting includes opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth. |
| API | Litmus offers REST-based APIs for Email Previews and Email Analytics, with access evaluated case by case. | The Email API supports transactional and bulk sending, dynamic templates, real-time webhooks, analytics tracking, attachments, and SDKs. |
| Compliance | The Trust Center states that the Litmus SaaS product is included in Validity’s ISO certification and reports that Litmus’s annual SOC 2 Type II audit completed with no exceptions. | The features page lists GDPR, CAN-SPAM, CASL, and CCPA compliance tools, including consent, unsubscribe, and data deletion processes. |
| Headquarters | Boston, Massachusetts, United States | Pune, Maharashtra, India |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | The integrations directory lists Shopify, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Google Analytics, Segment, Zapier, WordPress, Stripe, and Slack, among others. |
| Intended users | Litmus says it serves marketers and email teams seeking to build, test, analyze, and improve email campaigns. | TrueSend says it serves startups, big agencies, and high-volume email senders. |
| Product | Litmus describes itself as an AI-native platform for the email workflow, including building, testing, monitoring, and campaign insights. | TrueSend describes itself as an email marketing platform for campaigns, automation, analytics, and deliverability. |
| Security | The Validity Trust Center lists Litmus security materials including its Security White Paper and SOC 2 Type 2 report. | The features page says TrueSend is SOC 2 Type II certified, encrypts data at rest with AES-256 and in transit with TLS 1.3, and supports SAML 2.0 SSO and 2FA. |
| Support | Litmus directs customers to its Help Center and support team for product guidance and assistance. | The home page advertises 24/7 expert support. |
Plans
Litmus
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
- Litmus Core monthly$500 a month
TrueSend
- Custom PlanPriced on request
- Free PlanPrice not published
- Standard PlanPrice not published
In their own words
Litmus
Litmus is an email workflow platform for building, testing, monitoring, and analyzing campaigns. Teams can preview emails across more than 100 email clients and devices, while Litmus Test automates pre-send quality checks. Its extension can validate links, images, and tracking. Email Guardian monitors deployed emails around the clock and alerts users to issues such as failing links and broken renders. Litmus Builder offers code and visual editors; emails can start from templates, be created from scratch, or be imported from cloud storage. Listed integrations include Salesforce Marketing Cloud, Mailchimp, Marketo, Eloqua, HubSpot, Klaviyo, Slack, Trello, and cloud storage. Some integrations require Plus or Enterprise, and ESP Sync availability depends on the plan and supported provider. REST APIs are available for Email Previews and Email Analytics, with access evaluated case by case. Litmus offers web, extension, and API access. Monthly prices listed are $99 a month for Basic, $199 a month for Plus, and $500 a month for Core. There is no free plan, but a 7-day trial is available.
TrueSend
TrueSend is an email marketing platform for campaigns, automation, analytics, and deliverability, available on the web and through an API. Its drag-and-drop editor, templates, and A/B testing support campaign creation. A visual workflow builder can trigger email journeys using user actions and attributes. Reports cover opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth. Deliverability controls include dedicated and shared IP pools, automated warm-up, authentication setup, reputation and inbox-placement monitoring, bounce handling, and spam score previews. The Email API supports transactional and bulk sending, dynamic templates, webhooks, analytics tracking, attachments, and SDKs. Listed integrations include Shopify, Salesforce, HubSpot, Google Analytics, Zapier, WordPress, Stripe, and Slack, among others. TrueSend lists a free plan with 6,000 emails per month, two sending domains, and basic analytics; its Standard price is still loading, while Custom pricing is by quote. Security features include SOC 2 Type II certification, encryption, SSO, and 2FA. The company is based in Pune, India.