LOFT vs Rently Smart Leasing
LOFT
loftliving.comRently Smart Leasing
use.rently.comSide by side
| Figure | LOFT | Rently Smart Leasing |
|---|---|---|
| Price from | Free | $2.33/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 7 |
| Spec score · Property Leasing Software | 7.9 (#7) | 8.3 (#5) |
| Founded | 1998 | 2011 |
| Headquarters | Richardson, Texas, United States | Rently lists its corporate headquarters at 6300 Wilshire Blvd, Suite 620, Los Angeles, CA 90048. |
| Integrations | LOFT describes Livble flexible payments and RealCoverage renter’s insurance as integrated services, and says utility and internet setup uses integrated providers. | Official integration pages name AppFolio, Buildium, Entrata, Knock, Propertyware, Rent Manager, Salesforce, Yardi Voyager, RealPage, Funnel, RentCafe, Zillow, Apartments.com, Zumper and Trulia among supported systems or channels. |
| Support | RealPage lists LOFT phone support at 888-304-5220, weekdays 8 a.m.–5 p.m. Central, and Saturdays 9 a.m.–6 p.m. Central. | Rently provides separate renter and manager help centers covering tours, accounts, device troubleshooting, setup information and release notes, with phone and email contacts. |
Plans
Rently Smart Leasing
- Basic Leasing$28 a month
- Basic Leasing (Standard)$28 a year
- AI-Powered Leasing (Premium)$37 a year
- AI-Powered Leasing (Premium)$37 a month
- MAXPriced on request
- MultifamilyPriced on request
- Resident Lifecycle Management (MAX)Priced on request
In their own words
LOFT
LOFT is a resident experience app covering tasks from applying for a rental to managing life in a community. Applicants can submit applications, sign leases, follow progress, and upload documents with AI-guided tools. Move-in features include checklists, utility and internet setup through integrated providers, and service offers. Residents can receive community updates, reserve amenities, and submit maintenance requests. Rent payments use a digital wallet that supports check image capture and payment splitting. Residents earn points for online rent payments and can redeem them in LOFT’s marketplace; property managers are offered installment options of up to four payments. Integrated services include Livble flexible payments and RealCoverage renter’s insurance. LOFT Extras lists rent reporting to all three major credit bureaus and deposit alternatives, which may involve additional fees and are not automatically included. The app is available on Android, iOS, and the web. The resident plan is free, but registration requires the property manager to have registered the community. LOFT is developed by RealPage, founded in 1998 and headquartered in Richardson, Texas.
Rently Smart Leasing
Rently Smart Leasing is a leasing automation platform for rental properties, covering the process from vacancy through move-in and smart home residency. It offers options for owners and property managers handling single-family rentals or multifamily properties. Rently Reach syndicates listings to Rently Listings and other listing sites, while the platform automates tour scheduling and lead nurturing. Prospects can schedule self-guided tours for a preferred day and time, but those units require an access device. Smart home devices support access control, security monitoring, energy management, damage prevention, and automated work orders. The Premium plan includes an AI leasing agent, 24/7 lead nurturing, direct scheduling from internet listing services, and an open API. Basic Leasing costs $28 per listing credit per month; 100 annual credits cost $2,800/year. Premium costs $37 per listing credit per month; 100 annual credits cost $3,700/year. Multifamily and MAX have custom pricing. The platform lists Android, iOS, web, and API availability, with renter and manager apps or portals. Rently was founded in 2011 and is headquartered in Los Angeles, California.