Lookback vs Loop11
Lookback
lookback.comLoop11
loop11.comSide by side
| Figure | Lookback | Loop11 |
|---|---|---|
| Price from | $24.92/mo | $199/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Consumer Video Feedback Software | 8.2 (#4) | 8.4 (#3) |
| Spec score · Crowd Testing Tools | 8.2 (#6) | 8.4 (#4) |
| Spec score · Usability Testing Software | 8.1 (#16) | 8.4 (#9) |
| Spec score · User Testing | 8.1 (#9) | 8.4 (#5) |
| Intended users | Lookback describes its platform as supporting product and research teams conducting customer research and sharing findings with stakeholders. | Loop11 says it is used by UX consultancies, agencies, government organizations, education, nonprofits, web designers and developers, and online businesses. |
| Product | Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. | Loop11 is an online usability testing platform for studies on websites, apps, prototypes, and wireframes. |
| Security | Lookback states it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements. | Loop11's data processing agreement states that its data center partners maintain independently validated SOC 2 and ISO 27001 security programs and that Loop11 regularly conducts penetration testing. |
| Trial limits | The trial includes five sessions and 60 days of access, requires no credit card, and excludes exports; recruitment is available upon request. | The 14-day free trial includes three user studies with Enterprise features and requires no credit card. |
Plans
Lookback
- Freelance$299 a year
- Team$1,782 a year
- Insights Hub$4,122 a year
- EnterprisePriced on request
In their own words
Loop11
Loop11 is an online usability testing platform for studies of websites, apps, prototypes, and wireframes. It supports moderated and unmoderated testing, information architecture studies, true-intent research, A/B tests, benchmarking, and search-findability studies. Teams can examine results with clickstream analytics, heatmaps, session recordings and replay, and AI insights. Its AI Insights feature uses OpenAI and ChatGPT to analyze task results and create participant summaries, findings, and design recommendations. Studies can run on Apple and Windows computers, iPhones and iPads, and Android phones and tablets. No-code studies can use a desktop browser extension or mobile apps. A Slack integration shares study notes and video clips and sends milestone updates to selected channels. Loop11 lists a 14-day free trial with three studies and Enterprise features, with no credit card required. Pricing starts at $179/mo (annual); listed Rapid Insights and Pro plans cost $199 a month and $399 a month. Participants are bring-your-own, and recruitment, consulting, moderator services, and extra team members are outside listed plans.