Lookback vs Trustmary
Lookback
lookback.com
Trustmary
trustmary.comSide by side
| Figure | Lookback | Trustmary |
|---|---|---|
| Price from | $24.92/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 4 | 8 |
| Spec score · Consumer Video Feedback Software | 8.2 (#4) | 7.7 (#9) |
| Headquarters | Palo Alto, California | Jyväskylä, Finland |
| Product | Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. | Trustmary automates customer feedback and review collection, publishes reviews on websites, and makes customer experience data available to AI and search engines. |
| Security | Lookback states it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements. | Trustmary’s privacy policy says it uses administrative, organizational, technical, and physical safeguards and regularly tests systems and other assets for security vulnerabilities. |
Plans
Lookback
- Freelance$299 a year
- Team$1,782 a year
- Insights Hub$4,122 a year
- EnterprisePriced on request
Trustmary
- SoloPrice not published
- Build Your Plan$26 a month
- Starter$203 a month
- Business$463 a month
- AI Visibility€1,990 a year
- Starter€2,990 a year
- Business€5,590 a year
- Enterprise€9,990 a year
In their own words
Trustmary
Trustmary is software for collecting customer feedback and reviews, displaying reviews on websites, and making customer experience information available to AI tools and search engines. Branded surveys can combine satisfaction measures, open feedback, and review requests. The platform adds automated reporting, alerts, and AI analysis that organizes feedback into themes and tips. Its customizable website review widgets need no coding and support review schema markup. Surveys and testimonial forms can go out by URL, QR code, email, SMS in Europe, website or app embed, or email signature. Trustmary imports reviews from Google, Facebook, G2, Capterra, TripAdvisor, and Yelp, with spreadsheet and manual imports also supported. Native integrations include HubSpot, Pipedrive, QuickBooks, and Google Sheets; Zapier and Make can connect other apps. The AI-optimized profile page presents customer experience and service details to tools such as ChatGPT, Gemini, and Perplexity. A free plan is available; Build Your Plan costs $26 a month, billed annually.