Lookback vs UserTesting
Lookback
lookback.com
UserTesting
usertesting.comSide by side
| Figure | Lookback | UserTesting |
|---|---|---|
| Price from | $24.92/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Consumer Video Feedback Software | 8.2 (#4) | 7.5 (#13) |
| Spec score · Crowd Testing Tools | 8.2 (#6) | 7.3 (#12) |
| Spec score · AI User Research Tools | 8.0 (#9) | 7.3 (#26) |
| Spec score · Usability Testing Software | 8.1 (#16) | 7.4 (#38) |
| Spec score · UX Research Software | 8.0 (#10) | 7.3 (#27) |
| Spec score · User Testing | 8.1 (#9) | 7.4 (#20) |
| Spec score · User Experience Software | 8.0 (#13) | 7.4 (#26) |
| Headquarters | Palo Alto, California | Bellevue, Washington, United States |
| Product | Lookback is a remote user research platform for moderated and unmoderated studies, including interviews and usability testing. | UserTesting is a video-first human insight platform that lets organizations gather feedback from real people on experiences and build customer empathy. |
| Security | Lookback states it undergoes regular SOC 2 Type II audits and adheres to GDPR and CCPA requirements. | The Trust Center lists SOC 2 Type 2, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and UK Cyber Essentials 3.3. |
Plans
Lookback
- Freelance$299 a year
- Team$1,782 a year
- Insights Hub$4,122 a year
- EnterprisePriced on request
UserTesting
- AdvancedPriced on request
- UltimatePriced on request
- Ultimate+Priced on request
In their own words
UserTesting
UserTesting is a video-first platform for collecting feedback from people on ideas, designs, prototypes, websites, apps, and campaigns at any stage before or after launch. Its AI analysis brings together video, text, and behavioral data to identify themes and patterns. Teams can recruit participants for moderated or unmoderated sessions, and test mobile apps on iOS and Android phones and tablets. The Advanced plan includes surveys, interaction and think-out-loud tests, and moderated Live Conversation sessions. Ultimate adds AI test creation and analysis, an Insights Hub, card sorting, tree testing, and custom audiences; Ultimate+ adds a Figma plugin, custom insights services, and Premier Support+. Listed integrations include Figma, Jira, Slack, Microsoft Teams, Miro, Canva, Qualtrics, Contentsquare, and FullStory. A Results API v2 provides access to QXscores, session data, videos, and transcripts, alongside legacy API v1 endpoints. UserTesting is paid, has no free plan, and offers a free trial. Pricing is customized by users, types, and features, so customers must request a quote.