Loop Order Tracking vs Route Track
Loop Order Tracking
loopreturns.comRoute Track
route.comSide by side
| Figure | Loop Order Tracking | Route Track |
|---|---|---|
| Price from | $155/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Order Tracking Software | 8.2 (#6) | 8.5 (#3) |
| Founded | A Loop company blog states that Loop was founded in 2017. | 2019 |
| Integrations | Loop lists integrations for Klaviyo and Gorgias, alongside 120+ integrations and APIs for connecting with other tools. | Official integrations include Shopify, BigCommerce, Salesforce Commerce Cloud, WooCommerce and Adobe Commerce Cloud. |
| Notifications | Shipping notifications can be sent through the merchant’s preferred email and SMS provider, and tracking pages can be fully branded. | Automated notifications cover eight shipment touchpoints from order confirmation through delivery. |
| Security | Loop says it is SOC 2 certified, follows regulations including GDPR and CCPA, and encrypts stored data at rest with AES-256. | Merchant and shopper data is encrypted in transit and at rest, with continuous vulnerability scanning, annual third-party penetration testing, and a public vulnerability disclosure program. |
| Support | The pricing page lists a Help Center knowledge base, dedicated onboarding, a dedicated support team, performance review meetings, and a Merchant Success Manager among support offerings. | Route’s Help Center provides support topics for package tracking, pricing, and integration troubleshooting. |
Plans
Loop Order Tracking
- Loop Core Tracking / Checkout+ FreeFree
- Essential$155 a month
- Advanced$340 a month
In their own words
Loop Order Tracking
Loop Order Tracking is a branded post-shipment tracking platform for Shopify brands. It keeps customers informed after dispatch and alerts merchants when shipments stall, arrive late, or return to sender. Tracking pages can carry the merchant’s branding and product recommendations, while email and SMS notifications use the merchant’s preferred providers. Loop Promise displays estimated delivery dates on product pages and checkout; Loop describes those estimates as 90% accurate and calculated nightly from historical delivery data in an AI model. Integrations include Klaviyo, Gorgias, and more than 120 integrations and APIs. The Klaviyo connection can send return and shipping events for custom email or SMS flows, segments, and marketing insights. Loop lists API and web access, SOC 2 certification, GDPR and CCPA compliance, and AES-256 encryption at rest. Support offerings include a Help Center, dedicated onboarding, a support team, performance reviews, and a Merchant Success Manager. The Core Tracking/Checkout+ plan is free; Essential starts at $155 a month and Advanced at $340 a month. Buyers are directed to a demo for plan details.
Route Track
Route Track gives merchants branded order tracking across email, SMS, the web, and the Route app. Automated messages cover eight points from order confirmation through delivery, and tracking pages can use a merchant’s logo, colors, and messaging. Route connects to more than 1,100 carriers worldwide, including UPS, FedEx, DHL, and USPS. Its API covers orders, shipments, tracking, protection, and resolution workflows; listed commerce integrations include Shopify, BigCommerce, Salesforce Commerce, WooCommerce, and Adobe Commerce Cloud. Personalized product recommendations draw on buyer profiles and order history, but are available only to Shopify and BigCommerce merchants on Pro or Custom plans. The Standard plan is free, billed $0/month, and lists the full platform, custom configuration, consumer-funded pricing, and no monthly or hidden fees. A shopper app for iOS and Android supports visual tracking, package protection, returns, and exchanges. Route states that data is encrypted in transit and at rest, and that it is SOC 2 certified and GDPR and CCPA/CPRA compliant.