Loops vs Umami
Loops
loops.so
Umami
umami.isSide by side
| Figure | Loops | Umami |
|---|---|---|
| Price from | $49/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 12 | 4 |
| Spec score · Indie Hacker Tools | 8.5 (#4) | 8.3 (#7) |
| Free plan | Yes | Yes |
| Integrations | The homepage lists integrations including Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, Stripe, PostHog, and Auth0. | The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. |
| Product | Loops is an email sending platform for SaaS teams covering marketing, product, lifecycle, and transactional email. | Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. |
Plans
Loops
- FreeFree
- 1,001–5,000 contacts$49 a month
- 5,001–10,000 contacts$99 a month
- 10,001–15,000 contacts$149 a month
- 15,001–25,000 contacts$199 a month
- 25,001–50,000 contacts$249 a month
- 50,001–100,000 contacts$399 a month
- 100,001–150,000 contacts$599 a month
- 150,001–200,000 contacts$799 a month
- 200,001–300,000 contacts$1,199 a month
In their own words
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.