Lotame TV DMP vs Permutive
| Lotame TV DMP | Permutive | |
|---|---|---|
| Free trial | No | |
| Platforms | Web | Android, iOS, Web |
| Collection methods | TV viewership data; digital audience segments | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections |
| Audience segmentation | Yes | Yes |
| Activation destinations | linear TV; digital channels | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers |
| CTV activation | Yes | |
| Lookalike modeling | Yes | |
| Real-time activation | Yes |
Listed together in Best Data Management Platforms