Magnolia DXP vs Squiz DXP
Magnolia DXP
magnolia-cms.comSquiz DXP
squiz.netSide by side
| Figure | Magnolia DXP | Squiz DXP |
|---|---|---|
| Price from | $3,500/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 1 |
| Spec score · Digital Experience Platforms | 7.8 (#12) | 7.4 (#18) |
| Spec score · Digital Experience - Enterprise Software | 7.7 (#11) | 7.3 (#13) |
| Spec score · CMS Tools | 7.8 (#21) | 7.4 (#26) |
| Spec score · Digital Experience - Midmarket Software | 7.7 (#19) | 7.3 (#22) |
| Founded | 1997 | 1998 |
| Headquarters | Basel, Switzerland | Sydney, Australia |
| Integrations | Magnolia lists integrations and connectors for Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. | Squiz DXP offers pre-built and low-code connectors, including integrations with Salesforce, Google Analytics, Marketo, SharePoint, Stripe, Facebook, and Instagram. |
| Product | Magnolia DXP brings content, channels, governed AI, and existing systems into one digital experience platform. | Squiz DXP combines content management, personalization, customer data, search, analytics, and integrations in one SaaS platform. |
| Security | Magnolia says it holds ISO 27001 and SOC 2 certifications and provides compliance materials through its Trust Center. | Squiz lists ISO 27001, CSA STAR, SOC 2, and TX-RAMP certifications or attestations. |
| Support | Magnolia describes responsive human support and says a Customer Success Manager is included. | Squiz customers can access 24/7 support through the My Squiz portal. |
Plans
In their own words
Magnolia DXP
Magnolia DXP is a digital experience platform for organizations managing content, channels, governed AI, and connected systems across multiple brands, sites, regions, and languages. Marketers get a visual WYSIWYG editor and a workspace for content, assets, and personalization. Visitor segments can use behavior, location, or device data to tailor websites, mobile apps, and portals. AI agents can find content, move through applications, generate assets and variants, and assist with workflows allowed by user permissions. DX Cloud is managed by Magnolia, while DX Core runs on customer-managed infrastructure, including on-premises or private cloud. Listed connectors include Salesforce, SAP, Segment, Algolia, commercetools, Netlify, and AWS. The platform supports headless delivery, experimentation, journey orchestration, digital assets, and experience analytics. A free plan is listed. DX Core starts at $3,500 a month; DX Cloud starts at $6,000 a month, with prices varying by deployment and service terms.
Squiz DXP
Squiz DXP is a cloud SaaS platform combining content management, search, personalization, analytics, testing and integrations. Its drag-and-drop builder lets teams arrange components and layouts, edit pages in preview and publish them. Audience segmentation, personalized websites, journey mapping and A/B testing support tailored experiences. Funnelback Search provides keyword and conversational search plus SEO, accessibility and content-quality insights. Pre-built and low-code connectors include Salesforce, Google Analytics, Marketo, SharePoint, Stripe, Facebook and Instagram; custom connections can use REST, SOAP or GraphQL APIs. Squiz says customers can manage hundreds of sites with centralized control and distributed authoring. SaaS delivery includes automatic upgrades, maintenance and performance scaling. Listed certifications and attestations include ISO 27001, SOC 2, CSA STAR Level 1 and TX-RAMP. The platform states 99.9% uptime, Cloudflare CDN and DDoS protection, regional AWS hosting, and 24/7 portal support. Pricing is on request.