Magnus Live Account Planning (Signals) vs Prolifiq CRUSH

Magnus Live Account Planning (Signals) is a web platform for managing important accounts between formal planning cycles. It brings account ambition, growth priorities, strategic direction, stakeholder intelligence, propositions, and market signals into a shared account plan. Teams can build a common understanding of stakeholders’ priorities, motivations, and decision roles, then coordinate actions across sales, business development, account management, marketing, and bid teams. Signals track changes among customers, competitors, and markets to help teams decide what may need a response. The platform can be deployed for must-win accounts, account clusters, an entire account book, or a portfolio across teams and regions. Magnitude, Magnus’s GTM Operating System, powers it by connecting account strategy, stakeholder intelligence, propositions, activation, and live signals. Magnus distinguishes the account plan from a CRM: it says the plan holds priorities and direction for what should happen next, while a CRM records what has happened. Pricing is on request. Magnus says its personal-data handling is subject to UK GDPR and the Data Protection Act 2018, and that client data processing is governed by client agreements.

Prolifiq CRUSH is Salesforce-native account-planning software for revenue teams managing complex, multi-stakeholder accounts. Account, opportunity, and master account plans bring together hierarchy, SWOT, whitespace, relationships, and strategy. AI-assisted relationship maps use existing Salesforce Reports To data to lay out contacts, influence levels, support status, and relationship lines. A Cross Sell grid fills in closed-won products and open pipeline to show whitespace across account divisions. Objectives can link to Salesforce tasks with owners and due dates, while Key Dates supports mutual action plan milestones and email alerts. Opportunity Plans include an Engagement Matrix populated from Salesforce activity and support MEDDIC, BANT, Sandler, Challenger, or custom methodologies. Plan scoring turns activity into an account health score, with trends and risk status on a dashboard. As a Salesforce managed package, CRUSH has no separate login, middleware, integration, or data sync. The starting rate is $54 a year, billed per user per month annually, for 1–10 users; larger tiers are quoted. A trial is available through the AppExchange listing, with no duration specified.