| Price from | $13/mo | $5,000/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 9 |
| Spec score · Email marketing tools | 9.4 (#2) | 9.0 (#12) |
| Spec score · Email Marketing Software | 9.0 (#5) | 8.6 (#32) |
| A/B testing | Yes | Yes |
| Audience management | Audience tools include segmentation, behavioral targeting, tags, customer profiles and sign-up forms. | The platform supports unlimited lists, custom fields, and tags, plus behavioral and field segments and imports from Mailchimp, ActiveCampaign, Drip, or CSV. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Its visual journey builder supports email, SMS, and webhook actions, conditions, waits, splits, and API-triggered journeys. |
| Email automation | Yes | Yes |
| Founded | 2001 | 1999 |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | New York, NY; London, UK; Istanbul, TR |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | The site lists WordPress, WooCommerce, Shopify, Salesforce, HubSpot, and Zapier integrations, and names Amazon SES, SendGrid, Mailgun, Postmark, and SparkPost as delivery providers. |
| Landing pages | Yes | Yes |
| Audience segmentation | Yes | Yes |
| SMS | SMS marketing is available as an add-on for paid plans in selected markets after application and approval. | Octeth supports bulk SMS campaigns, replies inbox, automatic opt-out, and Infobip and Xeebi connectors. |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | Paid licenses include three months of updates and support; continued updates and support are available through an optional annual service package priced at 20% of the license fee. |
