Mailchimp vs ReachMail
Mailchimp
mailchimp.comReachMail
reachmail.comSide by side
| Figure | Mailchimp | ReachMail |
|---|---|---|
| Price from | $13/mo | $8/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 14 |
| Spec score · Email marketing tools | 9.4 (#2) | 8.7 (#31) |
| Spec score · Transactional Email Software | 9.2 (#2) | 8.9 (#4) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.7 (#31) |
| Spec score · Transactional email services | 8.8 (#8) | 8.8 (#7) |
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Campaigns can test different message versions to compare delivery or engagement results. |
| A/B testing | Yes | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The REST, language-independent API exposes core functions including list uploads, campaign creation, scheduling and report retrieval. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Automation includes drip auto-messages, journeys, follow-up campaigns and auto-tagging. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | ReachMail says it originated inside Publishing Dynamics before becoming a standalone service and later adding Easy-SMTP transactional delivery. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Atlanta, USA | ReachMail's current website lists its contact headquarters at 9920 Pacific Heights Boulevard, Suite 150, San Diego, California. |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | ReachMail supports Zapier and lists Facebook, Twitter, LinkedIn, Google Analytics, Matomo, OpenWebAnalytics, and Orbi integrations. |
| Rating on Capterra | 4.5 out of 5 from 17,528 reviews | 4.6 out of 5 from 70 reviews |
| Rating on Software Advice | 4.5 out of 5 from 17,681 reviews | 4.6 out of 5 from 70 reviews |
| Rating on TrustRadius | 8.4 out of 10 from 2,886 reviews and ratings | 9.8 out of 10 from 21 reviews and ratings |
| Audience segmentation | Yes | Dynamic and field-based list segmentation supports targeted messaging. |
| Support | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. | ReachMail advertises unlimited email and chat support for all customers plus US phone support for paid plans. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
ReachMail
- FreeFree
- Basic$8 a month
- Pro$18 a month
- Easy-SMTP BasicFree
- FreeFree
- FreeFree
- Basic 500$8 a month
- Pro 500$18 a month
- Pay-as-you-go 10,000 credits$20, paid once
- Easy-SMTP Pro$29 a month
In their own words
ReachMail
ReachMail provides email marketing and transactional email delivery through its web platform and API. Campaign tools include drag-and-drop and WYSIWYG editors, templates, and a spam checker. Audience features cover contact management, list imports, signup forms, and both list and dynamic segmentation. Automation includes drip campaigns, automated messages, customer journeys, and advanced automation features. Reporting tracks opens, clicks, bounces, and engagement; relay reports are available through the interface, API, and webhooks. The SMTP and API relay is presented for marketing, apps, websites, transactional notifications, and devices such as printers and security systems. ReachMail says messages are signed automatically with DKIM and SPF, and supports custom DKIM, SPF, and branded tracking domains. Listed integrations include Zapier, Facebook, Twitter, LinkedIn, Google Analytics, Matomo, OpenWebAnalytics, and Orbi. The free plan covers fewer than 5,000 contacts and fewer than 15,000 emails per month. Paid plans start at $8/mo, and a 14-day trial is offered. New accounts receive 250 free relay credits. ReachMail is based in San Diego and says it serves small businesses, nonprofits, community organizations, and Fortune 500 companies.