Mailchimp vs Twilio Segment

Mailchimp

Figure	Mailchimp	Twilio Segment
Price from	$13/mo	$120/mo
Free plan	Yes	Yes
Free trial	Yes	Yes
Open source	—	—
Web	Yes	Yes
iOS	Yes	Yes
Android	Yes	Yes
API	Yes	Yes
Plans published	5	10
Spec score · Email marketing tools	9.4 (#2)	8.5 (#50)
Spec score · Marketing Automation Software	9.3 (#2)	9.0 (#10)
Spec score · Transactional email services	8.8 (#8)	8.5 (#16)
Founded	2001	2008
Free plan	Yes	Yes
Headquarters	Atlanta, USA	San Francisco, California
Integrations	Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.	The official destination catalog lists integrations including Amplitude, AWS S3, Braze, Google Analytics, HubSpot, Salesforce, Snowflake-related warehouse tools, Zendesk and Zapier.
Rating on Capterra	4.5 out of 5 from 17,528 reviews	4.7 out of 5 from 72 reviews
Rating on Gartner Peer Insights	4.4 out of 5 from 1,260 ratings	4.4 out of 5 from 107 ratings
Rating on Software Advice	4.5 out of 5 from 17,681 reviews	4.7 out of 5 from 72 reviews
Rating on Trustpilot	2.5 out of 5 from 1,522 reviews	3.3 out of 5 from 2 reviews
Rating on TrustRadius	8.4 out of 10 from 2,886 reviews and ratings	8.4 out of 10 from 111 reviews
What it does	Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations.	Twilio Segment collects first-party data, applies schemas and governance, unifies identities, and routes data to hundreds of downstream tools.

Mailchimp has no write-up on Specifiction yet; its figures are above.

Twilio Segment has no write-up on Specifiction yet; its figures are above.