MailerLite vs Zoho Campaigns

MailerLite is an email marketing service for creating campaigns and managing audiences. Its tools include email automation, audience segmentation, landing pages, A/B testing, signup forms and digital products or bookings. The Free plan costs nothing and supports up to 250 subscribers and 2,500 monthly emails, with three automations, one website, one landing page and two user seats. Comfort costs $12 a month at the lowest listed tier, with 500 subscribers, three user seats and 50 automations. Power costs $25 a month and includes unlimited monthly emails, user seats, automations and landing pages.

Premium features are available in a free 14-day trial without a credit card. MailerLite lists more than 100 integrations, including Claude, WordPress, Canva, Zapier, Shopify and WooCommerce, and offers an iPad subscribe app. AI features include writing assistance, landing-page building, A/B testing and smart sending; its MCP Server lets Claude and ChatGPT manage email marketing. The company says it is ISO 27001 certified and GDPR compliant. Support includes a knowledge base, webinars, email, live chat and priority support.

Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.