MailPoet vs Substack
MailPoet
mailpoet.com
Substack
substack.comSide by side
| Figure | MailPoet | Substack |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Email marketing tools | 7.6 (#129) | 9.2 (#8) |
| Spec score · Email Marketing Software | 7.7 (#130) | 8.6 (#41) |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Privacy | MailPoet provides GDPR guidance covering consent collection, personal data export, and erasure through WordPress tools. | Substack's privacy policy says it endeavors to protect personal information but cannot guarantee complete security. |
| Segmentation | Paid plans include multi-condition subscriber segmentation, and WooCommerce segmentation can use criteria such as country, order count, and spending. | Yes |
| Support | Free users can use the knowledge base, while paid license holders can access premium support by email, with weekday responses promised within 48 hours. | Substack directs users to its Help Center for FAQs and walkthroughs and handles subscriber support questions on behalf of writers. |
Plans
MailPoet
- StarterFree
- AgencyPrice not published
- BusinessPrice not published
- CreatorPrice not published
Substack
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptionsPrice not published
In their own words
Substack
Substack is a publishing platform for writers, creators, and subscribers, bringing posts, newsletters, podcasts, video, live streams, and pages into one publishing flow. Its editor supports scheduling, autosaved drafts, version history, templates, SEO metadata, and headline A/B testing. Creators can offer free or paid posts, subscriptions, trials, gifts, and group plans. Discovery tools include recommendations, Notes, leaderboards, referrals, and search; audience segmentation and email automation are also available. Podcast episodes can be distributed automatically to Apple Podcasts and Spotify, while video can go automatically to YouTube and LinkedIn. Publishing is free. When creators enable paid subscriptions, Substack keeps 10% of subscription revenue, and Stripe charges payment processing fees. Creators own their intellectual property and mailing list and can export their data. Substack serves writers, journalists, podcasters, video creators, experts, educators, and media companies. It is available on the web, Android, and iOS. Substack directs users to its Help Center and handles subscriber support questions on behalf of writers.