Manago AI (formerly SALESmanago) vs Optimove
Manago AI (formerly SALESmanago)
manago.ai
Optimove
optimove.comSide by side
| Figure | Manago AI (formerly SALESmanago) | Optimove |
|---|---|---|
| Price from | €30/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 1 |
| Spec score · Marketing Automation Software | 9.1 (#8) | 8.0 (#49) |
| Spec score · Lead Nurturing Software | 8.9 (#4) | 7.4 (#24) |
| Channels | The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement. | Optimove supports email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms. |
| Founded | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. | 2012 |
| Headquarters | Krakow, Poland | Tel Aviv, Israel |
| Integrations | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. | Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. |
| Support | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. | Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.