Manago AI (formerly SALESmanago) vs Regal
Manago AI (formerly SALESmanago)
manago.aiRegal
regal.aiSide by side
| Figure | Manago AI (formerly SALESmanago) | Regal |
|---|---|---|
| Price from | €30/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 10 | 2 |
| Spec score · Marketing Automation Software | 9.1 (#8) | 7.7 (#73) |
| Channels | The service supports coordinated email, SMS, WhatsApp, push notifications and website engagement. | Agents can be deployed across voice, SMS and chat, with human-agent collaboration. |
| Founded | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. | 2020 |
| Headquarters | Krakow, Poland | New York City, United States |
| Integrations | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. | Regal advertises more than 40 integrations covering CRMs, marketing platforms and other business systems. |
| Product | Manago AI describes itself as an AI Customer Engagement Platform for understanding customers, acting on behavioural signals, and creating growth campaigns. | Regal helps businesses build, improve, and manage voice AI agents for customer communications. |
| Rating on Capterra | 4.5 out of 5 from 252 reviews. | 4.8 out of 5 from 4 reviews |
| Rating on G2 | 4.5 out of 5 from 309 reviews. | 4.7 out of 5 from 45 reviews |
| Security | The maker lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests, and vulnerability management. | The pricing page lists SOC 2 Type II, HIPAA, GDPR, CCPA, and PCI DSS compliance; the security page describes SOC 2 certification and adherence to GDPR and CCPA standards. |
| Support | Pricing materials state that every package includes 24/7 technical support, help articles, a knowledge base and Customer Success access. | All plans include a dedicated implementation team, emergency support and integration help from forward-deployed engineers. |
| What it does | Manago AI is a customer-engagement platform that combines customer data, journey automation, personalization and AI campaign creation. | Regal is an enterprise AI-agent platform for building, improving and managing customer-support, sales and operations communications. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
In their own words
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.