Manago AI (formerly SALESmanago) vs SAS Customer Intelligence 360

Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.

SAS Customer Intelligence 360 is a customer engagement platform for turning customer insights into personalized actions across channels. Its capabilities include audience management, journey orchestration, marketing decisioning, and marketing AI. Organizations can target audiences using a hybrid data architecture that lets them keep data where they choose. Journey tools plan activity across touchpoints, support analytically driven scheduling, and enable collaborative workflows. Marketers can build complex decision logic and use templates for next-best action, next-best offer, and lead scoring. Built-in analytics include likelihood-to-churn and likelihood-to-purchase measures; GenAI-guided tools support model creation and activation. The platform connects with cloud services, customer data platforms, CRM systems, analytics tools, and marketing applications. Built-in and custom REST connectors reach external applications on premises or in the cloud. Security controls include PII detection and redaction, masking, encryption, hashing, and configurable retention policies. SAS says the product is designed to support GDPR, CCPA, and other regional privacy requirements. Cloud delivery combines customer-level digital data with traditional sources. Listed platforms are Android, iOS, web, and API. Pricing is available on request.