Manago AI (formerly SALESmanago) vs Twilio Segment
Manago AI (formerly SALESmanago)
manago.ai
Twilio Segment
twilio.comSide by side
| Figure | Manago AI (formerly SALESmanago) | Twilio Segment |
|---|---|---|
| Price from | €30/mo | $120/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 10 |
| Spec score · Marketing Automation Software | 9.1 (#8) | 9.0 (#10) |
| Spec score · Customer Data Platforms | 9.0 (#4) | 8.6 (#9) |
| Documentation | Public API documentation provides endpoint URLs, methods, request examples, field limits, response schemas and pagination or export guidance. | Twilio provides quickstarts, installation guides, API references, SDK documentation, how-to guides and Segment Academy resources. |
| Founded | LinkedIn lists 2011 as the founding year; a 2016 company press release also says SALESmanago was founded in 2011. | 2008 |
| Free plan | No | Yes |
| Headquarters | Krakow, Poland | San Francisco, California |
| Integrations | The integration catalogue includes Shopify, Magento 2, WordPress/WooCommerce, PrestaShop, Shoper, Shopware, OpenCart, VTEX, BigCommerce and support or CRM tools. | The official destination catalog lists integrations including Amplitude, AWS S3, Braze, Google Analytics, HubSpot, Salesforce, Snowflake-related warehouse tools, Zendesk and Zapier. |
| Rating on Capterra | 4.5 out of 5 from 252 reviews. | 4.7 out of 5 from 72 reviews |
| Rating on GetApp | 4.5 out of 5 from 242 reviews. | 4.7 out of 5 from 72 reviews |
| Rating on Software Advice | 4.5 out of 5 from 248 reviews. | 4.7 out of 5 from 72 reviews |
| Rating on Trustpilot | 4.5 out of 5 from 90 reviews. | 3.3 out of 5 from 2 reviews |
| Rating on TrustRadius | 8.5 out of 10 from 42 reviews and ratings. | 8.4 out of 10 from 111 reviews |
| What it does | Manago AI is a customer-engagement platform that combines customer data, journey automation, personalization and AI campaign creation. | Twilio Segment collects first-party data, applies schemas and governance, unifies identities, and routes data to hundreds of downstream tools. |
Plans
Manago AI (formerly SALESmanago)
- Agentic AI Boost€30 a month
- Agentic AI Power€99 a month
- Agentic AI StarterFree
- AI StarterFree
- AI Boost€30 a month
- AI Power€99 a month
- Platform · 3,000 active contacts€213 a month
- Agentic AI FlexPriced on request
- AI FlexPriced on request
- Manago AI platformPriced on request
Twilio Segment
- FreeFree
- Team$120 a month
- BusinessPriced on request
- BusinessPrice not published
- Customer Data PlatformPrice not published
- Customer Data PlatformPriced on request
- FreeFree
- Team$120 a month
- BusinessPriced on request
- Customer Data PlatformPriced on request
In their own words
Manago AI (formerly SALESmanago)
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce. Its Customer Data Platform combines behavior, purchases, engagement, preferences, consent and predictive signals into profiles for campaigns and personalisation. Automation can trigger cross-channel journeys when customers browse, buy, abandon carts, return or disengage. Journeys can use email, SMS, WhatsApp, push and web. Agentic AI can help form audiences, draft content, assemble workflows, suggest timing and prepare campaigns for team approval. Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce, with an open API for custom integrations. The platform is available on Android, iOS, web and API, and includes real-time profiles, identity resolution, audience activation, a visual workflow builder, behavioral triggers, lead scoring and CRM sync. Pricing is on request; there is no free plan, though a free trial is available. Active contacts affect platform pricing, SMS and WhatsApp are usage-charged, and some expansion packs are optional. AI allowances reset monthly and use pauses at the cap unless more usage is obtained.
Twilio Segment
Twilio Segment has no write-up on Specifiction yet; its figures are above.