MarinOne vs Marketing Evolution
MarinOne
marinsoftware.com
Marketing Evolution
marketingevolution.comSide by side
| Figure | MarinOne | Marketing Evolution |
|---|---|---|
| Price from | $500/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 0 |
| Spec score · Marketing Analytics Software | 8.6 (#6) | 7.5 (#29) |
| Founded | 2006 | 2001 |
| Headquarters | San Francisco, California, United States | New York, New York, United States |
| Integrations | Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social. | The integrations page lists connectors including Meta Ads, Google Ads, Snowflake, BigQuery, Salesforce, HubSpot, Google Analytics 4, Tableau, and Power BI. |
| Intended users | Marin positions MarinOne for brands and agencies managing advertising across multiple channels and accounts. | The company presents Substrate as an enterprise marketing performance system and Darwin as an intelligence application for marketing teams. |
| Product | MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising. | Marketing Evolution describes its Substrate as a marketing intelligence layer that connects, reconstructs, and contextualizes marketing data. |
Plans
In their own words
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.
Marketing Evolution
Marketing Evolution has no write-up on Specifiction yet; its figures are above.