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Marketing Evolution

marketingevolution.com

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Spec score 7.5 #29 of 50 in Marketing Analytics Software

Spec sheet

Purpose
The Substrate connects, reconstructs, and contextualizes marketing data to create a persistent intelligence foundation.Read 11 Oct 2026 · marketingevolution.com
Product
Marketing Evolution describes its Substrate as a marketing intelligence layer that connects, reconstructs, and contextualizes marketing data.Read 11 Oct 2026 · marketingevolution.com
Intended users
The company presents Substrate as an enterprise marketing performance system and Darwin as an intelligence application for marketing teams.Read 11 Oct 2026 · marketingevolution.com
Integrations
The integrations page lists connectors including Meta Ads, Google Ads, Snowflake, BigQuery, Salesforce, HubSpot, Google Analytics 4, Tableau, and Power BI.Read 11 Oct 2026 · marketingevolution.com
Privacy
The company describes its journey reconstruction as privacy-safe and identity-free, and says its approach does not require PII.Read 11 Oct 2026 · marketingevolution.com
Headquarters
New York, New York, United StatesRead 23 Sep 2026 · marketingevolution.com
Founded
2001Read 23 Sep 2026 · marketingevolution.com
Commercial availability
The site directs visitors to schedule a demo or contact the team, and its integrations FAQ asks whether a free trial is available without stating an answer in the page text.Read 11 Oct 2026 · marketingevolution.com
Core functions
Substrate unifies marketing signals, standardizes KPIs and taxonomies, reconstructs customer journeys, and governs data lineage and auditability.Read 11 Oct 2026 · marketingevolution.com
Darwin measurement
Darwin describes MMM, MTA, and incrementality as unified on one foundation, with pacing and ROI forecasting.Read 11 Oct 2026 · marketingevolution.com
Darwin planning
Darwin lets teams simulate investment scenarios and evaluate budget decisions before committing spend.Read 11 Oct 2026 · marketingevolution.com
Data activation
It publishes marketing context to warehouses, BI platforms, CDPs, reverse ETL, enterprise apps, and agents.Read 11 Oct 2026 · marketingevolution.com
Data context
It applies marketing domain intelligence, business ontology, standardized taxonomies, KPI definitions, and governance to marketing data.Read 11 Oct 2026 · marketingevolution.com
Data operations
Its operational workspace supports data validation, pipeline monitoring, data cataloging, lineage, auditability, and governance.Read 11 Oct 2026 · marketingevolution.com
Data outputs
Substrate can publish marketing context to warehouses, BI platforms, CDPs, and agents.Read 11 Oct 2026 · marketingevolution.com
Data requirements
Marketing Evolution says Darwin can work with as little as three months of marketing exposure and conversion data.Read 11 Oct 2026 · marketingevolution.com
Data unification
It brings paid, owned, earned, CRM, offline, retail, creative, and business data into one marketing foundation.Read 11 Oct 2026 · marketingevolution.com
Deployment timing
The company says users can connect existing data sources and start getting answers in six weeks.Read 11 Oct 2026 · marketingevolution.com
Integration options
The company describes a growing library of prebuilt connectors for online, offline, structured, and unstructured sources, and invites requests for integrations not listed.Read 11 Oct 2026 · marketingevolution.com
Journey reconstruction
It reconstructs customer journeys and generates marketing data to support measurement, simulation, optimization, and AI.Read 11 Oct 2026 · marketingevolution.com
Measurement and optimization
Darwin unifies MMM, MTA, and incrementality measurement with pacing and ROI forecasting, and says it detects anomalies across 20+ data sources.Read 11 Oct 2026 · marketingevolution.com
Onboarding
The company says teams can connect existing data sources and start getting answers in six weeks, with expert onboarding and ongoing support.Read 11 Oct 2026 · marketingevolution.com
Privacy approach
The company says its approach uses person-level intelligence without cookies or identity graphs.Read 11 Oct 2026 · marketingevolution.com
Security visibility
Substrate lists data validation, pipeline monitoring, a data catalog, lineage, auditability, and governance among its operational capabilities.Read 11 Oct 2026 · marketingevolution.com
Snowflake
The company says users can ingest from a Snowflake data share or stage and write enriched Substrate outputs back to their Snowflake instance; native integrations are in development.Read 11 Oct 2026 · marketingevolution.com
Support and service
The company describes its service as high-touch, with senior practitioners, expert onboarding, and ongoing support tailored to a team's goals.Read 11 Oct 2026 · marketingevolution.com
Support model
Marketing Evolution describes its service as high-touch, with senior practitioners involved in scoping and building engagements.Read 11 Oct 2026 · marketingevolution.com

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