MarinOne vs Octoboard
MarinOne
marinsoftware.com
Octoboard
octoboard.comSide by side
| Figure | MarinOne | Octoboard |
|---|---|---|
| Price from | $500/mo | €12/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Marketing Analytics Software | 8.6 (#6) | 7.9 (#16) |
| Intended users | Marin positions MarinOne for brands and agencies managing advertising across multiple channels and accounts. | Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams. |
| Support | Marin lists customer service and support at [email protected]. | Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address. |
| Trial | Marin advertises a free trial of MarinOne for 30 days. | Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible. |
Plans
Octoboard
- Marketing Analytics€15 a month
- PPC Data Analytics€20 a month
- Ecommerce Analytics€12 a month
- Web Analytics€14 a month
In their own words
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.
Octoboard
Octoboard brings marketing, ecommerce, and web analytics into reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Its agency tools include automated reporting, white-label portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. The agency product connects to cloud applications and offers more than 350 templates, with named integrations such as Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics products cover PPC, websites, and ecommerce: PPC supports cross-channel reporting and data transformations; web analytics includes live dashboards, funnels, heatmaps, and revenue tracking; ecommerce covers transactions, orders, customer segments, and email marketing. Data pipelines can send information to BigQuery, Looker, Google Data Studio, and Google Sheets. Octoboard is available on web and through an API, with real-time data refresh. A free plan and a 14-day trial are available. Listed monthly plans are €12 for Ecommerce Analytics, €14 for Web Analytics, €15 for Marketing Analytics, and €20 for PPC Data Analytics. Annual subscriptions have a stated 30% discount. Trial widgets refresh daily and the visible data history is limited.