MaxOptra vs Routella

MaxOptra is cloud-based route optimisation and delivery management software for fleet operators, positioned for mid-market distribution, service, and delivery operations. Its route sequences account for time windows, vehicle types, and load capacity. Teams can build multi-drop plans automatically or manually, as well as fixed routes. Customer communication includes email and SMS ETA notifications and automated progress updates. The Driver App for iOS and Android provides job notifications, tracking, live reporting, and proof of delivery. Electronic proof of delivery stores signatures, confirmations, photos, and comments. An open API and CSV uploads support links to telematics, ePOD, SOP, ERP, WMS, and CRM systems; named integrations include TomTom, Geotab, Quartix, Microsoft Dynamics, SuperOffice, and Geopal. The service is available through web browsers worldwide and is offered by subscription. MaxOptra says it conforms with UK DPA 2018 (GDPR) and hosts infrastructure within the EEA. Customers receive a dedicated Implementation Manager, UK-routed support, and online support documentation. The package listed for fleets of fewer than five vehicles costs £200 a month on a 12-month contract. A free trial is available, but there is no free plan.

Routella turns delivery orders into multi-stop routes, sends them to drivers, and gives customers delivery tracking and notifications. It plans routes across drivers and recalculates live ETAs as the day changes. Drivers access routes, navigation, proof-of-delivery tools, and cash collection through a web link, without installing an app. Delivery records can include signatures, GPS-stamped photos, and timestamps. Customers can receive milestone updates and branded tracking links through WhatsApp, SMS, or email. Routella lists 32 integrations, a Custom API connector, and manual order entry; it imports orders and writes fulfillment status to connected systems. Other tools monitor vehicle cargo weight and volume, warn about overloads, and provide driver inspection checklists with photo proof. The Free plan costs nothing and includes one driver, 50 orders per month, and five rounds per month, but excludes SMS, WhatsApp, and Smart Routing. Growth costs $29 a month and Pro costs $79 a month. Eligible new customers may receive a 14-day trial with a card required; applicable tax may apply after the trial unless canceled.