Measured vs Tenjin
Measured
measured.comTenjin
tenjin.comSide by side
| Figure | Measured | Tenjin |
|---|---|---|
| Price from | — | $166.67/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 14 |
| Spec score · Ad Analytics | 7.8 (#10) | 8.6 (#4) |
| Spec score · Conversion Tracking | 7.7 (#12) | 8.6 (#6) |
| Founded | Measured was founded in 2017. | 2014 |
| Integrations | Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. | The partner directory lists integrations including Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. |
| Privacy compliance | Measured states compliance with GDPR and CCPA. | The company describes itself as a GDPR data processor and service provider under CCPA, with customer-controlled consent and deletion requests. |
| Rating on G2 | 4.9 out of 5 from 11 reviews | 4.3 out of 5 from 57 reviews. |
| Support | Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. | All plans include help-center and email and instant-messaging support, while Enterprise includes dedicated instant-messaging support and UA consulting. |
| What it does | Measured is an AI-powered marketing-effectiveness platform for enterprise brands that combines incrementality testing, media-mix modeling and attribution data. | Tenjin is a mobile measurement and marketing analytics platform for app attribution, user acquisition, revenue, and return-on-investment analysis. |
Plans
Measured
- Enterprise platformPriced on request
- Measured enterprisePriced on request
Tenjin
- All-Inclusive FreeFree
- All-Inclusive FreeFree
- All-Inclusive Paid S$200 a month
- All-Inclusive Paid M$400 a month
- All-Inclusive Paid L$700 a month
- All-Inclusive Paid XL$1,000 a month
- All-Inclusive Paid S$2,000 a year
- All-Inclusive Paid S annual$2,000 a year
- All-Inclusive Paid M$4,000 a year
- All-Inclusive Paid M annual$4,000 a year
In their own words
Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.
Tenjin
Tenjin is a mobile measurement partner for app attribution and analytics on Android, iOS, web, and through an API. It attributes mobile-app installs to paid user-acquisition campaigns; organic installs are not limited or charged. Listed analytics include ad revenue, lifetime value, ROAS, ROI, SKAdNetwork, retention and lifetime-cohort reports, deferred deeplinking, fraud prevention, and ad mediation ROI. Marketing features include raw-data access, a prediction suite, campaign and reporting APIs, and ad-fraud analysis. Integrations include Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat, and Amazon Ads. Its Unity SDK supports iOS and Android, and plugins are also listed for React Native, Ionic Capacitor, Flutter, and Unreal. Event-based API data is near real-time; spend and ad-revenue data updates every 2–3 hours depending on ad-network updates. The free plan includes 2,000 conversions per month, then $0.04 per additional conversion. Paid plans start at $200/mo.