Metricool vs Sprout Social
Metricool
metricool.com
Sprout Social
sproutsocial.comSide by side
| Figure | Metricool | Sprout Social |
|---|---|---|
| Price from | $20/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 6 |
| Spec score · Social Media Management Tools | 9.4 (#2) | 9.0 (#11) |
| Spec score · Social Media Management - Enterprise Software | 9.1 (#1) | 8.3 (#9) |
| Spec score · Social Media Scheduling Software | 9.2 (#3) | 8.2 (#21) |
| Spec score · AI Social Media Management Software | 9.2 (#3) | 8.2 (#23) |
| Spec score · Social media schedulers | 9.2 (#2) | 8.9 (#7) |
| Spec score · Social Media Management - Midmarket Software | 9.2 (#3) | 8.2 (#17) |
| Spec score · Social Tools | 9.1 (#4) | 8.2 (#19) |
| Spec score · Social Media Marketing | 9.1 (#4) | 8.3 (#15) |
| Spec score · Social Scheduling | 9.2 (#4) | 8.3 (#17) |
| Analytics level | basic | basic |
| Approval workflow | Yes | Yes |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2010 |
| Free plan | Yes | No |
| Headquarters | Madrid, Spain | Chicago, Illinois, United States |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Advanced includes the Sprout API and Helpdesk integrations |
| Social accounts | 1 | 5 |
| Social Inbox | Inbox centralizes messages and comments from connected networks. | Yes |
| Support | Metricool says real people provide help through its support channel. | Support resources include Help center, FAQs and System status |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Metricool
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Metricool
Metricool is a social media management, analytics and automation tool for planning, publishing, reporting, inbox management, SmartLinks and advertising. Its planner supports drag-and-drop calendar scheduling, best-time recommendations, automated content lists and an AI social media assistant. The inbox gathers messages and comments from connected networks, while reports include automated reporting, campaign dashboards, AI analysis and a Looker Studio connection. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube and Twitch, plus Facebook, Google and TikTok Ads. Apps are available for Android and iOS, alongside web, API and extension platforms. The Free plan costs nothing and manages one brand, schedules up to 20 posts a month, analyzes five competitor profiles and includes 30 days of analytics; LinkedIn and Twitter/X are excluded. Starter is $25 a month and Advanced is $67 a month, both billed monthly. Displayed prices exclude applicable VAT. Metricool was founded in 2015 and is headquartered in Madrid, Spain.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.