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SPECIFICTION
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Mida vs Nosto

Mida

mida.so

Nosto

nosto.com

Side by side

FigureMidaNosto
Price from$299/mo$0.01/mo
Free planYes—
Free trialYes—
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published33
Spec score · Website Personalization Software8.1 (#9)8.3 (#6)
IntegrationsMida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack, and Webflow.Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud.
SupportSandbox includes email and an AI support agent, Growth includes in-app live chat, and Enterprise offers preferred channels and priority support.Customers receive Help Center and Huginn access; Professional and Enterprise customers receive priority support and customer-success alignment.

Plans

Mida

  • SandboxFree
  • Growth$299 a month
  • EnterprisePriced on request

Mida pricing →

Nosto

  • Capterra listed starting price$0.01 a month
  • Custom modular planPriced on request
  • Modular Nosto packagePriced on request

Nosto pricing →

In their own words

Mida

Mida is a platform for running website experiments, reviewing results and applying conversion changes. It supports same-URL, split-URL, cross-domain and multipage A/B testing, with visual and HTML, JavaScript and CSS editors. Teams can publish targeted copy, call-to-action, image and banner changes without a developer release. MidaGX generates test variations from a written description or an on-screen drawing, then applies them in the visual editor. Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags; a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on site speed. The free Sandbox plan has limits including 50,000 daily tracked events, 60 days of data retention, and two active experiences and goals. Growth costs $299/mo when billed annually and includes a 15-day free trial; Enterprise pricing is custom and not listed.

Visit mida.so

Nosto

Nosto has no write-up on Specifiction yet; its figures are above.

Visit nosto.com