Mixpanel vs Pendo Analytics
Mixpanel
mixpanel.com
Pendo Analytics
pendo.ioSide by side
| Figure | Mixpanel | Pendo Analytics |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 5 |
| Spec score · Product Analytics Tools | 8.6 (#12) | 8.6 (#13) |
| Spec score · Customer Analytics Software | 8.5 (#8) | 8.4 (#9) |
| Spec score · Funnel Analytics | 8.5 (#9) | 8.5 (#10) |
| Founded | 2009 | 2013 |
| Headquarters | San Francisco, California, United States | Raleigh, North Carolina, United States |
| Integrations | The integration directory covers data warehouses, CDPs, BI, CRM, experimentation, feature flags, marketing automation, surveys, privacy and AI categories. | Pendo lists 51 integrations, including Salesforce, Segment, Slack, Snowflake, Tableau, Jira, Zendesk, HubSpot, Marketo and Webhooks. |
| Rating on Capterra | 4.5 out of 5 from 146 reviews | 4.5 out of 5 from 238 reviews |
| Rating on G2 | 4.5 out of 5 from 1,372 reviews | 4.4 out of 5 from 1,819 reviews |
| Rating on Gartner Peer Insights | 4.5 out of 5 from 115 ratings | 4.4 out of 5 from 126 ratings |
| Rating on Trustpilot | 2.5 out of 5 from 9 reviews | 3.2 out of 5 from 2 reviews |
| Rating on TrustRadius | 8.3 out of 10 from 256 reviews and ratings | 8.5 out of 10 from 257 reviews |
| Security controls | Mixpanel says data is protected with TLS in transit, encryption at rest, logical tenant separation and strong authentication and authorization. | Pendo states SOC 2, GDPR and HIPAA alignment, TLS transmission, AES-256 encryption at rest, SAML or Google login, 2FA through the identity provider and granular roles. |
| What it does | Mixpanel is an event-based product and digital analytics platform for understanding user behavior, conversion, retention and growth. | Pendo Analytics tracks behavior in web and mobile applications to explain engagement, retention, journeys and feature adoption. |
Plans
Pendo Analytics
- FreeFree
- NovusFree
- BasePriced on request
- CorePriced on request
- UltimatePriced on request
In their own words
Mixpanel
Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.
Pendo Analytics
Pendo Analytics has no write-up on Specifiction yet; its figures are above.