Mixpanel vs Usermaven

Mixpanel is an analytics platform for event tracking across products and ecommerce experiences. It provides conversion funnels, session recordings, ecommerce tracking, API access, and unlimited data retention. The free plan is available forever with unlimited seats, 1 million events per month, 10,000 session replays per month, 1,000 monthly active users, and 10 active feature flags. Growth costs $120 per month when billed annually, allowing up to 20 million events, 500,000 session replays, 5,000 monthly active users, and 50 active feature flags, with unlimited seats. Mixpanel is listed for API use. The maker was founded in 2009 and is headquartered in San Francisco, California.

Usermaven combines marketing attribution, website and product analytics, CRM data, and customer journeys. It links touchpoints across channels, campaigns, ads, and content to conversions, pipeline, and revenue. Reports include funnels, dashboards, trends, user journeys, segments, contact profiles, and retention analysis. Maven AI answers questions about analytics data, while MCP connects compatible assistants and agents. Every plan includes automatic event tracking, ad-blocker bypass, cookieless tracking, and server-side tracking, with a stated 365-day attribution window. The integrations directory lists 36 connections, including Google Ads, Meta Ads, LinkedIn Ads, Salesforce, HubSpot, Shopify, Stripe, Paddle, Slack, Zapier, and BigQuery. Growth costs $84 a month with 250,000 starting monthly events, three users, three workspaces, and five years of history. Scale costs $199 a month with unlimited users, five workspaces, and seven years. A 14-day trial needs no card; there is no free plan.