MobiAudit vs PRISM Mystery Shopping Platform

MobiAudit is an Android and iOS mobile app for mystery shopping and market-research fieldwork. It supports assignment scheduling, surveys and evidence collection for mystery shopping, client intercept and exit surveys, targeted marketing surveys, internal audits and other studies. Survey data synchronizes between the device and server, allowing offline work, and the app integrates with Shopmetrics for offline assignments. The App Store listing describes deployment on smartphones, tablets, netbooks, laptops, handheld devices, kiosks and customer interaction terminals. Auto-Alert Nearby Opportunities uses device GPS; background GPS can significantly reduce battery life. Survey data and personal information entered into a survey remain on the device until submission and synchronization. The app also stores account email addresses and passwords on the device for syncing. Removing the account or deleting the app removes those credentials, while media captured outside the app may remain and require manual deletion. MobiAudit is listed as free, with no subscription price or plan details provided. Shopmetrics says it is ISO-certified and serves providers in more than 80 countries.

PRISM Mystery Shopping Platform supports internal and vendor-run programs for measuring brand and customer experience. It handles on-site inspections, crowdsourced microshops, web-based shops, recorded telephone shops, covert video shops, and audio shops. Evaluators can submit shop data through the integrated iSecretShop mobile app or by computer. The maker says its network includes nearly 1,000,000 registered evaluators and field agents, with more than 150 demographic data points, custom demographic fields, and multi-language and currency support. Forms can use varied question logic, while fraud checks look for suspicious patterns and examine image metadata. The dashboard combines mystery shopping with channels such as internal audits, price audits, surveys, polling, and online reputation management. It offers custom views, comparative filters, benchmarking, hierarchical access controls, and unlimited authorized users without per-user fees. Scheduled reports can be sent by API, FTP, sFTP, or email. A Team Action Module can trigger plans when field defects are found. The platform is available on Android, iOS, web, and API. Pricing is on request.