Mouseflow vs Smartlook
Mouseflow
mouseflow.com
Smartlook
smartlook.comSide by side
| Figure | Mouseflow | Smartlook |
|---|---|---|
| Price from | $25/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 9 | 1 |
| Spec score · Heatmap and session replay tools | 9.2 (#4) | 8.3 (#27) |
| Spec score · Session Recording Software | 8.9 (#7) | 7.7 (#25) |
| Spec score · Customer Service Screen Recording Software | 8.7 (#4) | 7.6 (#11) |
| Spec score · Session Replay Software | 8.8 (#8) | 7.7 (#24) |
| Free plan | Yes | Yes |
| Headquarters | Copenhagen, Denmark | Brno, Czech Republic |
| Integrations | The integration catalog lists 42 integrations, including Google Analytics, Google Tag Manager, Adobe Analytics, AB Tasty, Shopify, Google Ads, Salesforce, Slack and Microsoft Teams. | Listed integrations include Google Firebase, HubSpot, Salesforce, Segment, Slack, Intercom, Jira, Mixpanel, Sentry, and Zapier. |
| Mobile capture | Yes | Yes |
| Privacy | Mouseflow says it masks IP addresses automatically and stores EU customer data within the EU. | Smartlook says its SDKs automatically mask passwords, numbers, and form contents in session recordings. |
| Product | Mouseflow tracks clicks, mouse movement, scrolls, forms, and page content as visitors browse a website, then sends the data to its platform. | Smartlook combines session recordings with event based analytics for websites and mobile apps. |
| Rage-click detection | Yes | Yes |
| Session recordings | Yes | Session recordings let teams review user sessions and filter to find important moments. |
| Support | Official materials advertise live chat and email support, with priority support and customer-success-manager options on higher tiers. | Smartlook says online support continues until 31 August 2027 and self support documentation remains until decommissioning. |
Plans
Mouseflow
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- FreeFree
- Essential$25 a month
- Advanced$109 a month
- Premium$319 a month
- EnterprisePriced on request
In their own words
Mouseflow
Mouseflow records website visitor behavior, tracking clicks, mouse movement, scrolls, forms, and page content. Its platform includes session replay, heatmaps, friction detection, conversion funnels, journey analytics, form analytics, and feedback surveys. Mouseflow says it records all sessions without sampling, and includes rage-click detection and mobile capture. Ask Mina lets users ask questions about behavioral data, while Mina Insights surfaces patterns and friction. Integrations listed include Adobe Analytics, Google Analytics, Google Tag Manager, AB Tasty, Shopify, and Google Ads. Setup can use a JavaScript snippet before the closing body tag, with plugins and integrations also available. Mouseflow says its data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and that its US data center meets HIPAA standards. It says IP addresses are masked automatically and EU customer data is stored in the EU. The free plan includes 500 sessions per month; paid plans include stated session and retention limits. When a monthly session allowance runs out, tracking stops until refill or upgrade.
Smartlook
Smartlook combines session recordings with event-based analytics for websites and mobile apps. It supports web, iOS, Android, and an API. Funnels identify where users leave, while heatmaps show clicks and scrolling; rage-click detection and mobile capture are also available. Mobile crash reports connect a crash with the recording and preceding events. Smartlook says its SDKs automatically mask passwords, numbers, and form contents in recordings. Its listed security measures include SSL/TLS transfer encryption, AWS infrastructure, and a Data Protection Officer. Integrations include Google Firebase, HubSpot, Salesforce, Segment, Slack, Intercom, Jira, Mixpanel, Sentry, and Zapier. The free plan costs nothing, subject to limitations, and allows 20 REST API requests per hour. New paid plans have not been available since 31 May 2026. The standalone platform is scheduled for decommissioning on 30 September 2027; online support is scheduled through 31 August 2027.