Nalloo vs VisiLead

Nalloo identifies companies behind anonymous B2B website traffic, including company name, domain, and on-site intent. Company details can include industry, size, headquarters, founding year, and technology hints from public sources. It connects to HubSpot, Salesforce, and Pipedrive through one-click OAuth integrations; an optional IMAP inbox scanner can also surface and enrich companies that have emailed you. Branded nll.me short links provide company-level click attribution. Nalloo says it identifies companies rather than people, stores no personal profiles or PII for visitor identification, and hashes visitor IPs inside the EU. Its approximately 13 KB JavaScript tracker loads asynchronously, with installation instructions for WordPress, Shopify, Webflow, Google Tag Manager, and plain HTML. The free plan is billed at €0 forever and includes 50 monthly identifications. Pay as you go costs €0.20 per token with no monthly fee. Starter is €75/mo and Scale is €500/mo; Enterprise pricing is custom. New-company identification pauses at the allowance limit unless pay-as-you-go is enabled.

VisiLead is a web tool that identifies B2B companies visiting a website and tracks which marketing channels drive leads and conversions. Visitor profiles can include company name, industry, size, location, and an intent score based on website behavior. It attributes identified companies to channels such as Google Ads, SEO, social, email, and referrals using UTM and first-touch attribution. Conversion goals can connect signups, demos, and form fills to the channel that drove them. Slack, email, and webhook alerts are listed, along with CSV export. VisiLead says setup uses a single script and takes about two minutes without a developer. Its typical identification rate is stated as 20–30% of B2B traffic, with results varying by traffic and ideal customer profile. The company says it uses publicly available business data to identify companies, while individual identification occurs through consent-based interactions. The Free plan is free and includes 10 credits, one website, and 7-day data history. Starter costs $29 a month and includes 100 monthly credits, one website, and 14-day history. Native CRM integrations for closed-deal revenue attribution are in development.